Research is at the heart of all our inbound marketing. That way, we can create and target your content specifically to your customers. We’ll generate the right traffic to your website through relevant and targeted content.
We’re talking e-books, blog posts, emails, social media posts and videos, which we promote via paid and unpaid channels. This is all managed for you with our dedicated team, to keep it simple for you and maintain one single point of truth.
In order to convert, you need to fully understand who your ideal customers are and what challenges they’re facing. Our research tells us which key messages your leads will respond to, so that we can create the right content to effectively move them through the sales funnel.
Through our engagement insights and reporting, we’ll measure what works and what doesn’t along the way. This not only creates more leads, but loyal, long-term customers.
To close the right type of customers for you, your internal sales and marketing need to be aligned. Our system is fully integrated and can work with your CRM and sales systems to make this process seamless.
We’ll create what we call email nurturing workflows to further qualify your leads so that sales can effectively move them through the funnel. This leads to creating happy customers for you that will stay with you for the long term.
Speaking of loyal customers, our nurturing strategies build on your customer relationships allowing your customers to actively promote your business.
Your business and brand will benefit from educating your customers, and building long-lasting relationships through relevant content, specifically designed for them – which means they’ll get excited about your offerings and keep coming back for more. It’s a long term solution that keeps going beyond the campaign.